Fractional GTM Leadership · B2B SaaS & AI

Your product is ready.
Your GTM should be too.

Keller GTM brings senior revenue leadership to B2B SaaS and AI founders — helping you build the go-to-market motion that converts pipeline into predictable, scalable revenue. Without the full-time hire.

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The GTM Gap

Founders know their product cold.
GTM is where things stall.

You're having good conversations. Deals are getting stuck. Your ICP feels fuzzy. The sales motion isn't clicking yet. These aren't product problems — they're GTM problems. And they compound quickly if left unresolved.

Most early-stage founders don't need a full-time CRO. They need an experienced GTM operator in their corner — someone who's built and scaled revenue teams, seen what breaks, and knows how to fix it.

🎯

ICP is too broad. You're selling to everyone, which means you're resonating with no one. Deals take longer and close at lower rates.

📉

Pipeline stalls before the finish line. Prospects show interest, go dark, or delay indefinitely. Something in the motion is breaking down.

💬

Positioning isn't landing. You're explaining features instead of outcomes. The message isn't connecting with the buyer who has budget to spend.

📊

No repeatable sales motion. Every deal feels one-off. There's no process to scale, coach to, or hand off to a growing team.

How I Work With You

Four ways to engage

Every engagement is focused on one outcome: a go-to-market motion that creates predictable revenue.

Most Popular

Tier 1

Fractional CRO Leadership

Embedded senior Go To Market leadership — strategy and execution, without the full-time hire.

The exact scope of each engagement is defined collaboratively through an initial Revenue Assessment — a structured executive review of your biggest go-to-market challenges, gaps, and growth opportunities. Areas of focus may include:
  • Revenue strategy and Go To Market architecture
  • Revenue forecasting infrastructure — design, implementation, and adoption of a repeatable forecasting cadence and methodology
  • Sales training from discovery to close and CS handoff, including MEDDICC rollout and implementation where applicable
  • KPI framework design and revenue reporting infrastructure
  • Sales, Marketing, and Customer Success hiring — team structure, hiring profiles, and organizational build-out
  • Competitive positioning and market differentiation — understanding where you win, where you lose, and why
  • Sales and marketing alignment — shared definitions, pipeline handoffs, SLAs, and a unified revenue view
  • Customer success strategy and expansion revenue motion — reducing churn and building a net revenue retention engine
  • Pricing and packaging strategy — structuring your offer to maximize conversion and annual contract value

Investment

Pricing tailored to your stage and scope

Discussed during your initial consultation. Minimum 3-month engagement.

Ideal for Seed and Series A companies, and/or companies under $20M ARR, looking to build or rebuild their Go To Market motion from the ground up.

Tier 2

Go To Market Advisory

Strategic senior Go To Market partner and resource on a lighter-touch monthly retainer.

  • Monthly strategy calls + async Slack / email support
  • Deal reviews, pricing decisions, and objection coaching
  • Broad Go To Market counsel — positioning, sales process, infrastructure, segmentation, partnerships, and beyond
  • Ongoing strategic sounding board for founders and revenue leaders
  • Active introductions and network engagement on your behalf, as requested

Investment

Pricing based on scope and hours

Approximately 5–10 hours/month. Discussed during your initial consultation. Minimum 3-month engagement.

Companies at any stage seeking a senior Go To Market operator in their corner — from early-stage founders stress-testing their motion to growth-stage teams navigating inflection points or strategic repositioning. A strategic partner and sounding board — someone to pressure-test decisions, challenge your thinking, and bring an experienced outside perspective when it matters most.

Tier 3

Go To Market Sprint

A focused 30–45 day engagement to unlock Go To Market clarity, remove bottlenecks, and gain momentum fast.

Scope is defined collaboratively through an initial Revenue Assessment. Deliverables and areas of focus are tailored to where you are and where you need to go. Examples include:
  • ICP audit and build — defining who you should be building for, selling to, and marketing to, with a comprehensive written deliverable outlining all findings and recommendations
  • Go To Market formation and segmentation strategy
  • Positioning and messaging review with rewrite recommendations
  • Sales, Marketing, and Customer Success hiring profile development and interview process support
  • Prioritized Go To Market assessment with a 60/90-day action plan roadmap
  • Sales team training bootcamp from prospecting to close
  • Sales playbook deliverables
  • Forecasting audit — assess the current state, design and implement a scalable forecasting framework

Investment

Flat engagement fee — pricing by scope

30–45 day engagement. Discussed during your initial consultation.

Organizations seeking Go To Market clarity before committing to a longer engagement — whether validating a new motion, diagnosing a stalled pipeline, or rebuilding a Go To Market foundation that no longer fits where the business is headed.

Tier 4

Sales Team Training & Enablement

Customized training engagements designed to elevate your revenue team — available virtually or on-site.

  • PIC³ Discovery Framework — a proprietary discovery methodology that sharpens how your team qualifies opportunities, eliminates late-stage surprises, and builds the pipeline intelligence that underpins accurate forecasting. Sets the foundation for a more efficient, predictable sales process from first call to close.
  • MEDDICC Qualification — end-to-end framework training, rollout, and CRM implementation
  • Sales Process Training — from prospecting and outreach through discovery, proposal, negotiation, and close
  • Customer Success Handoff — post-sale protocols, process design, and cross-functional alignment
  • Manager Coaching Frameworks — reinforcement guides and ongoing coaching cadences to sustain long-term adoption

Investment

Custom quote

Based on team size, format (virtual or on-site), duration, and scope. Discussed during your initial consultation.

Revenue teams at any stage looking to sharpen skills, install a consistent sales methodology, or build a training and enablement foundation from the ground up.

✓ Your initial 30-minute call and Revenue Assessment are complimentary — no charge, no obligation.

My Approach

Frameworks that drive real results

I don't believe in generic consulting playbooks. Every engagement is grounded in proven methodologies — adapted to your specific stage, team, and market.

Certified

MEDDICC

The gold standard for enterprise sales qualification. I'm MEDDICC certified and can train your team and implement the framework end-to-end — from first call to closed-won.

  • Metrics — quantify the economic impact for the buyer
  • Economic Buyer — identify and reach the real decision-maker
  • Decision Criteria — understand exactly how they'll evaluate you
  • Decision Process — map every step to a signature
  • Identify Pain — connect your solution to an acute business problem
  • Champion — build and enable the internal advocate
  • Competition — know who you're up against and how to win
✓ Team training  ·  ✓ CRM implementation  ·  ✓ Deal reviews
Proprietary

PIC3 Discovery

My proprietary discovery framework (pronounced P-I-C-Three) — designed to surface the insights that actually move deals forward and separate real opportunities from false positives.

  • Pain — surface the acute, specific pain driving urgency to act
  • Impact — quantify the business impact and cost of inaction
  • Cause — diagnose the root cause behind the pain, not just the symptom
  • Criteria — understand the exact criteria they'll use to make a decision
  • Critical Event — identify the event or deadline that creates a real buying window
✓ Discovery coaching  ·  ✓ Rep training  ·  ✓ Call frameworks

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About

20+ years building revenue.
Now I help founders do it faster.

Kevin Keller

Kevin Keller

Founder, Keller GTM

Experience spanning

SMB & Enterprise sales (IC)
Partnerships, channels & alliances
Front-line sales management
VP of Sales
Chief Revenue Officer — full revenue ownership
Startups & large enterprise organizations
PE-backed growth & M&A integration

I've spent 20+ years living every layer of B2B SaaS revenue — not just leading it from the top, but doing the work at every level. I started as a sales rep carrying a bag, selling to both SMB and enterprise customers. I built and managed partnerships, channels, and alliances. I became a front-line sales manager — coaching reps, running deals, and holding a number. Then VP of Sales. Then Chief Revenue Officer, owning the entire revenue motion from pipeline generation to close.

That progression matters. When I sit across from a founder, I've genuinely been in every seat at the table — not just the leadership one. I know what a rep needs to close a deal, what a manager needs to build a team, and what a CRO needs to build a motion that scales.

I've done this at startups finding their footing and at large enterprise organizations with established motions. I've led teams through acquisitions, PE-backed growth, and post-merger integrations. I've built sales motions from scratch and rebuilt ones that were quietly breaking down.

Now I bring all of that directly to founders. I work with a small number of companies at a time — which means you get real, embedded attention, not a consulting deck. If you're a founder trying to figure out GTM, I'd like to talk.

Ready to build a GTM motion that works?

Let's start with a 30-minute conversation. No pitch, no deck — just a direct conversation about where you are and where you want to go.

Book a 30-Min Call